Designer at heart with 14 years of experience in driving UX design, product innovation, and design leadership in enterprise SaaS and global CRM environments. Expertise in building and scaling high-impact design teams, defining end-to-end product strategy, and delivering world-class experiences—from propelling a startup to a unicorn, to driving transformative design outcomes at a global CRM leader.
Passionate about putting AI at the core of user experiences, with proven impact and rewards, fostering cross-functional alignment, and embedding a user-centred design culture that delivers measurable business results.
Education
IIT Guwahati, Master in Design
2012
B. Tech (Computer Science), Priyadarshini College of Engineering Nagpur
2009
Professional Journey
Design Lead, Salesforce
Oct 2023 to Present
- Designed and delivered multiple products across Financial Services Cloud in domains including Compliance, Service Excellence, and Digital Lending.
- Partnered with Product Management & research for customer workshops/meetings- discovery, validation, and feedback, ensuring user needs shaped product experience.
- Led end-to-end design strategy and execution for key projects:
- Loan Underwriter Workbench - Bagged ‘Best Productivity AI Agent’ award across Salesforce
- Regulation & Policy Management - ‘Regulation Clause Extraction with AI’
- Loan Intake Agent - AI agent to help customers initiate loans with credit pull.
- AI Document Validation - Document validation using AI for fraud detection
- Financial Intermediaries - Experience portal for lending brokers firms for comprehensive operation.
- Orchestration of Loan Process - End to end loan process experience including features like ‘Discovery Framework, Stage management and Integration Orchestration’.
- Achieved ‘Agentforce Innovator’ badge - Expertise in building Agents, prompting and automating tasks with AI + LLMs.
- Mentored fellow designers on design strategy, collaboration techniques, execution excellence, and customer research methodologies.
- Ran AI initiatives
- ‘AI Byte’ - a workflow to share latest Ai tools and news
- AI Debate - Bright and Dark sides of AI
- AI Expert Talk Sessions - Prompt engineering for designers
Director of Design, Mindtickle
Sept 2020 to Oct 2023
- Established and scaled the UX team to ~24 members, including designers, researchers, copywriters, and design ops.
- Defined, designed & executed design system (Stencil)—reducing UI inconsistencies by 40% pan products with V 1.0.
- Led UX strategy for a multi-product environment serving 350+ enterprise & mid-size customers (HPE, AWS, Cisco, Janssen, Splunk, Snowflake and more).
- Partnered with C-suite and product leadership to define long and short range design roadmap aligned with OKRs and revenue goals.
- Engaged top-tier design agencies, like Metalab (designed initial Slack) to refine product design language & experience.
- Drove user-centric culture through research, journey mapping, usability testing, and advocacy across the teams.
- Fostered innovation through AI and automation, with projects like ‘Call AI- that helped analyse sales calls with sentiment analysis to predict prospect engagement, summary & action items’, before the Gen AI wave.
Sr. Prod Manager → Principal Prod Manager, Mindtickle
Sept 2016 to Aug 2020
- Led Sales Enablement Product SKU from ideation to execution, driving roadmap, experience and partnering on go-to-market strategy.
- Launched key products like
- Courses and Quick Bites - For enablement of field and inside sales personas.
- Assessments - For pulse checks and compliance training of revenue teams
- Partner Enablement - For enabling channels partners through certifications
- AI Roleplays - Sales pitch simulator to practice and perfect sales with AI
- Call AI - Sales call analysis on speaker talk time, sentiments, tonality to predict prospect engagement, summarise calls and surface action items. This was before the Gen AI wave.
- Defined and partnered in instrumentation of success metric to analyse product experience and performance—resulting in improved retention and adoption.
Sr. Prod Designer, Mindtickle
Feb 2013 to Aug 2016
- Worked on product areas like sales enablement, revenue productivity, reporting and analytics, AI and automation, user management, no-code experience builder.
- Delivered on end-to-end user journeys and flows, wireframes, prototypes, and UIs for roadmap products.
- Conducted user research in moderated/ unmoderated formats - discovery, card sorting, user interviews, csat, competitive study etc. to define product design strategies and take user centred design decisions.
- Partnered with engineering and instituted design documentation and QA processes to ensure pixel-perfect implementation.
UX Design Consultant, Truegether
Jan 2012 to Jan 2013
- Designed an e-commerce marketplace platform for wholesale buyers and sellers.
- Delivered rapid POCs to validate solutions in a fast-paced startup environment.
AWARDS and CONTRIBUTIONS
2025:
Best productivity AI Agent winner, Salesforce
2024:
Agentforce Innovator Badge (Trailhead), Salesforce
IIT Hyderabad, 2020:
Guest Lecture “Enterprise Design”, IIT Hyderabad
2016:
Jury Member, MIT School of Design
2012, IIT Guwahati:
Conducted Font Design Workshop – IIT Guwahati, 2012
Conducted Font Design Workshop – IIT Guwahati, 2012
